WEISS MICROMARKETING GROUP is a one-stop marketing resource to help clients better understand their customers and grow their audience.   Our team consists of data analysts and strategic planners, writers and graphic designers.   And we work together to provide you with the range of marketing services--from profiling your customers and developing a lifestyle-based marketing plan to reach them, to executing a direct-mail program or media strategy to move your product.

We tailor our marketing solutions to the needs of each client.   To profile your customers--as well as your prospects and competitors--we work with the nation's leading lifestyle-based segmentation system:   PRIZM, developed by Claritas, Inc.   To better understand their media preferences and leisure activities, we tap the survey powerhouses like Simmons Market Research Bureau and Mediamark Research Inc.   And to execute a direct-marketing program or analyze a nationwide rebate offer, we work with the nation's premier list and mail house vendors.   Our information-packed deliverables feature in-depth industry profiles, detailed market maps, the latest customer statistics--all designed to help you target your brand to your best consumer segments.  

But it's what we do with the statistical data that sets WEISS MICROMARKETING GROUP apart. We bring hard data and thorough analysis to life in must-read reports that offer concrete recommendations and inventive applications.   Our writers and designers then bring these recommendations to life with creative and effective advertising campaigns--delivered on time and within your budget.   And we'll work with your staff to make sure the job is only done when you're satisfied.

WEISS MICROMARKETING GROUP: Lifestyle Marketing That Means Business

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provides a variety of marketing services:

• Customer Profiling
• Lifestyle Segmentation
• Strategic Planning
• Brand Equity Management
• Media Planning
• Direct Marketing Programs
• Competitive Analysis
• Merchandising
• Trade Area Analysis
• Database Management
• List Research & Brokering
• Site Location Planning
• Advertising and
   Public Relations
• Surveying and Focus Groups
• Ethnographic Research
• Custom Research


© 2018 Weiss Micromarketing Group.